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why digital radio ?


193 million Americans stream

music, radio, news, and podcasts on phones, tablets, smart speakers, and computers.

Listeners stream four hours every day, every month.

Digital audio is currently being listened to more than AM/FM radio.


Digital Audio outranks video, gaming, and social media as the country's #1 mobile activity.


Podcasts are enjoying a new level of mainstream popularity,

with listenership jumping 22% year over year.

Podcasts are now the largest-growing media audience ever witnessed.

Digital Radio is the clear future of radio.  Digital is more cost effective, it performs better over vast distances, and it offers superior sound quality versus analog radio.   Digital Radios' lower cost structure is superior because digital radio doesn't rely on proprietary analog tower broadcast wave technology.   Digital radio allows for a greater number of radio programs within the same frequency spectrum.


Digital Radio displays artist details, song information, and other relevant text on the many possible listening devices.  Digital radio can be heard through a vast collection of direct and redirected audio software and hardware.


As an example, during the day, you can listen to a digital radio station on your television, smart speaker, mobile phone, Bluetooth speaker, ApplePlay or AndroidPlay in your automobile or boat or travel trailer, your laptop or desktop computer, or any Alexa device.


And you'll appreciate a radio digital signal as reliable as your smart phone signal, meaning you'll enjoy all the benefits of a paid subscription to Sirius/FM at zero cost.   Your digital signals will be less susceptible to interference, and weather updates and traffic info are available 24/7 instantly.

Best of all, digital radio has a lower inherent cost structure, which for advertisers is good news.   Digital radio makes it possible for a small business to advertise due to the reduced cost structure of digital. 

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